Tradigital Social Ads

•

Assessment Description

A picture may be worth a thousand words, but sometimes it only takes a few words carefully selected by a designer to completely recast that picture's story. Coming up with compelling advertising concepts requires this kind of artful spin through the intelligent marriage of word and image. If executed properly, these ads hit you square in the gut.

Ads use three concept types: positive, negative, and metaphorical.

For example, if you took a photo of your eyeglasses, you may choose concepts like the following:

- Positive: You could have a glowingly positive ad for the pair that you wear.

- Negative: You could have an ad for a competing product that uses your glasses as an example of what not to buy.

- Metaphorical: You could have an ad that uses the glasses as an example of the focus you need when selecting a mutual fund.

Here are thumbnails that I drew and came up with